When Determining the Top Most Valuable Global Brand in 2018

question 137

Multiple Choice

When determining the top most valuable global brand in 2018, three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits, and (3) the

• A)length of time the product has been on the market.
• B)number of competitors competing against the product.
• C)role the brand plays in influencing consumers.
• D)role the brand plays in corporate philanthropy efforts.
• E)amount of money spent in order to promote the product.

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Definitions:

Topic Sentence

A topic sentence is essentially the line in a paragraph that encapsulates the primary concept or argument of that paragraph.

AIDS Virus

Human Immunodeficiency Virus (HIV), which causes acquired immunodeficiency syndrome (AIDS), a condition where the immune system fails, leading to life-threatening infections.

University of Washington

A public research university located in Seattle, Washington, known for its advanced research facilities and diverse academic programs.

Transitional Expression

Words or phrases used to connect ideas in writing, helping it flow more smoothly by indicating relationships between sections or sentences.