Research Indicates That Emerging Middle-Class Consumers in Developing Countries Desire

question 89

Multiple Choice

Research indicates that emerging middle-class consumers in developing countries desire brand names that sound

• A)British.
• B)American.
• C)German.
• D)French.
• E)Chinese.

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Definitions:

Institutional Arrangements

The formal and informal rules, organizations, and practices that structure economic, political, and social interactions in societies.

Coordinating Mechanism

A system or method used to align actions and activities among different parties to achieve a common goal or objective.

Economizing Problem

The choices necessitated because society’s economic wants for goods and services are unlimited but the resources available to satisfy these wants are limited (scarce).

Consumer Desire

The inclination or preference of consumers towards certain products or services they wish to purchase.