The Measure of the Total Audience Size for a Given

question 85

Multiple Choice

The measure of the total audience size for a given platform is determined by which metric?

• A)volume of mentions
• B)reach
• C)share of voice
• D)engagement
• E)sentiment analysis

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Definitions:

Expected Values

The mean of a probability distribution, representing the average outcome one can expect to see.

Null Hypothesis

A statement used in statistics that suggests there is no significant difference or effect, serving as the default assumption to be tested.

Chi-Squared Test

A statistical test used to determine whether there is a significant difference between the expected frequencies and the observed frequencies in one or more categories.

P-Value

A statistical measure that helps scientists determine the significance of their research results; a low p-value indicates strong evidence against the null hypothesis.