According to Your Text, Why Are Brand Loyal Customers an Important

question 115

Multiple Choice

According to your text, why are brand loyal customers an important contributor to a firm's long-term success and profitability?

• A)Brand loyal customers typically don't use coupons to reduce the price of the product.
• B)Brand loyal customers write positive reviews of the firm.
• C)Brand loyal customers typically exhibit more price sensitivity.
• D)Brand loyal customers typically exhibit less price sensitivity.
• E)Brand loyal customers write negative reviews of the competition.