What Move by Marketers Could Potentially Devalue a Brand and the Company's

question 130

Multiple Choice

What move by marketers could potentially devalue a brand and the company's relationship with customers?

• A)"liking" or reposting positive word-of-mouth
• B)keeping a presence on more than one social media platform
• C)highlighting your brand's attributes over your competition
• D)continually offering discounts or specials
• E)using customers as brand advocates

---

Definitions:

Marketing Professionals

Individuals specializing in the promotion and selling of products or services, including market research and advertising to attract potential customers.

Conceptual Skills

Ability to see the organization as a unified whole and to understand how each part interacts with others.

Long-range Plans

are strategic plans that outline an organization's goals, strategies, and actions for a period typically extending beyond five years.

Top-level Managers

Senior executives within an organization who are responsible for making long-term strategic decisions and ensuring the overall success and direction of the company.