The Fact That a Consumer Who Has Tried and Likes

question 72

Multiple Choice

The fact that a consumer who has tried and likes a product and therefore, is more likely to continue buying it regardless of outside influences exemplifies the fact that

• A)consumers are not that knowledgeable in evaluating alternative products.
• B)brand image is the main reason consumers continue to purchase a brand.
• C)advertising a brand is the surest way to ensure repeat purchasing.
• D)brand equity increases a firm's ability to succeed in a difficult competitive environment.
• E)consumers do not like change when it comes to buying products.

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Definitions:

Goal Setting

Allows employees to set their own goals.

Procrastination

Putting off until later the things a person should be doing now.

Systemic Disorder

A condition that affects multiple organs or systems within the body, often leading to complex health issues.

Low Self-Esteem

A condition where a person holds a diminished or negative view of their worth or capabilities.