What Guideline Should Be Used by Marketers When Marketing Products

question 19

Multiple Choice

What guideline should be used by marketers when marketing products to children?

• A)Marketers should attempt to "hard sell" rather than "soft sell" children.
• B)Marketers should let children know explicitly that they are being targeting with a marketing message.
• C)Marketers should think of their websites as a service rather than an advertisement.
• D)Marketers should make their messages clear to children so parents do not have to get involved.

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Definitions:

Accounts Receivable

Outstanding payments from customers to a company for goods or services already delivered but not yet compensated for.

Bank Reconciliation

The process of comparing and matching figures from the accounting records against those presented on a bank statement to ensure they are in agreement and accurate.

Service Fees

Charges for services provided, often seen in banking, professional services, and maintenance sectors.

Outstanding Checks

Checks that have been written and recorded in the issuing company's books but not yet cleared or deducted from the bank's cash balance.