Randall Notices That Customers at His Store Prefer Certain Types

question 19

Multiple Choice

Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?

• A)supply-driven merchandising
• B)cross-merchandising
• C)scrambled merchandising
• D)micro-merchandising
• E)demand-driven merchandising

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Definitions:

Mood

A temporary state of emotion or feeling that differs from a person's usual affective condition.

Mild Depression

A less severe form of depression that affects a person's mood and daily activities but doesn't completely incapacitate them.

Consistent Exercise

Regular physical activity performed to improve or maintain one's physical fitness and overall health.

Low Fat Diet

A nutritional approach that emphasizes reducing the intake of fats, particularly saturated fats and trans fats.