By Using ________ Mapping, Retailers Are Better Able to Design

question 62

Short Answer

By using ________ mapping, retailers are better able to design customer experiences that move the consumer from awareness and discovery to purchase, use, and advocacy of a good or service.

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Definitions:

Researcher

An individual who conducts systematic investigations or studies with the aim to establish facts and reach new conclusions.

Autoethnography

A form of qualitative research in which an author uses self-reflection and writing to explore their personal experience and connect this autobiographical story to wider cultural, political, and social meanings and understandings.

Celebratory Meal

A special meal prepared or consumed in honor of a particular event, achievement, or occasion.

Analyze

To methodically analyze something in-depth, usually to explain and interpret its aspects.