Consumers Will Be More Price Sensitive When

question 42

Multiple Choice

Consumers will be more price sensitive when

• A)the cost of not getting the expected benefits of a purchase is high.
• B)some or all of the purchase price is paid by others.
• C)the price they have to pay is more than they anticipated.
• D)they perceive the price as a gain rather than a forgone loss.
• E)a product's price is within the range that they perceive as fair or reasonable.

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Definitions:

Skin Receptors

Specialized cells or nerve endings located in the skin that respond to various stimuli, including touch, pressure, pain, and temperature, allowing for the sensation of touch and the perception of environmental changes.

Pacinian Corpuscles

Specialized nerve endings located in the skin and viscera that detect mechanical changes and vibrations, contributing to the sense of touch and proprioception.

Sense of Smell

The ability to detect and identify odors through the olfactory system, which involves olfactory neurons that are sensitive to volatile compounds in the air.

Olfaction

The sense of smell, a complex chemical sensing system that is essential for detecting odors in the environment.