The Three Most Common and Effective Strategies Marketers Can Use

question 96

Multiple Choice

The three most common and effective strategies marketers can use for raising prices are unbundling, escalator clauses, and

• A)dumping.
• B)reference pricing.
• C)prestige pricing.
• D)odd pricing.
• E)shrinkflation.

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Definitions:

Adjusting Entry

Journal entries made in accounting records at the end of an accounting period to allocate income and expenses to the period in which they actually occurred.

Comprehensive Income

Total change in equity for a reporting period that includes all non-owner changes in equity, not just those resulting from net income.

Net Income Statement

A financial statement that shows a company's revenue and expenses over a specific period, leading to the net income or profit.

Accrual Basis

An accounting method where revenue and expenses are recorded when they are earned or incurred, regardless of when the cash transaction happens.