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Cognitive Dissonance
The inner turmoil experienced when an individual simultaneously holds conflicting beliefs, ideas, or values.
Self-Perception Theory
A theory by Daryl Bem that suggests individuals infer their own attitudes and emotions by observing their own behavior and the context in which it occurs.
Self-Handicapping
A cognitive strategy where an individual creates obstacles to performance in order to maintain self-esteem in the face of potential failure.
Attitudes
Attitudes are relatively enduring sets of beliefs and feelings toward a person, object, or event, influencing an individual's emotional responses and behaviors.
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