When a Frito-Lay Salesperson Takes an Inventory of Doritos Chips

question 14

Multiple Choice

When a Frito-Lay salesperson takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the store manager engage in?

• A) new buy
• B) modified rebuy
• C) straight rebuy
• D) team rebuy
• E) need rebuy

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Definitions:

Specific Purpose

A clear statement that defines the precise goal or objective intended to be achieved by a speech, presentation, or communication effort.

Planning Stage

The period in which detailed plans are made and preparations are undertaken for a project or event.

Three-Step Writing Process

A methodology for producing written communication that involves planning, writing, and completing.

General Purposes

The broad, overarching goals or intentions behind actions, projects, or communications.