Lindsey Smith's Selling Success at GE Is Due in Large

question 271

Multiple Choice

Lindsey Smith's selling success at GE is due in large part to her

• A) developing relationships with CEOs and CFOs.
• B) using a team of sales personnel, technical specialists, and health care professionals in selling to and servicing key customers.
• C) continually reinforcing GE Healthcare's competitive advantage.
• D) simplifying sales presentations for technical products.
• E) staying on top of marketing trends for business-to-business selling.

---

Definitions:

Free Trade

The economic policy of not discriminating against imports from and exports to foreign jurisdictions, allowing goods to move across borders without regulatory or tariff barriers.

Comparative Advantage

The ability of a country or firm to produce a particular good or service at a lower opportunity cost than its competitors, underpinning the rationale for international trade.

Job Losses

The act of becoming unemployed due to factors like economic downturns, restructuring, or automation.

Job Gains

Increases in the number of jobs available in an economy, indicating employment growth and potentially a strengthening economic condition.