At the ________ Stage in the Personal Selling Process, a Salesperson

question 153

Multiple Choice

At the ________ stage in the personal selling process, a salesperson begins converting a prospect into a customer by creating a desire for the product or service he or she is selling.

• A) preapproach
• B) approach
• C) presentation
• D) close
• E) follow-up

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Definitions:

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Sociological Model

A framework or set of propositions used within sociology to understand and analyze the structure, dynamics, and development of social systems or phenomena.

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The refusal to acknowledge behavior that deviates from societal norms or values, potentially as a means of self-protection or denial.