The Objective at the ________ Stage of the Personal Selling

question 161

Multiple Choice

The objective at the ________ stage of the personal selling process is to convert a prospect into a customer by creating a desire for the product or service.

• A) presentation
• B) approach
• C) follow-up
• D) preapproach
• E) close

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Definitions:

Self-love

A regards for one's own well-being and happiness.

Individualistic Cultures

Cultures that emphasize personal goals, autonomy, and individual achievement over group cohesion and interdependence.

Collectivistic Cultures

Societies or groups that prioritize the collective over the individual, emphasizing community, cooperation, and interdependence.

Self-enhancement

The tendency to seek positive feedback and perceive oneself in a favorable light.