Describe the Need-Satisfaction Presentation Format

question 138

Essay

Describe the need-satisfaction presentation format. In the answer, include the two selling styles that are common with this format.

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Definitions:

Complementary Products

Goods or services that are used together, where the use of one increases the value or demand for the other.

Good Substitutes

Products or services that can replace each other in use, offering consumers alternatives that fulfill the same need or function.

Price Elasticity

An indicator of the variation in the amount of a product desired by consumers as its cost fluctuates.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.