Which of the Following Statements About the Role of Social

question 137

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

• A) The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
• B) Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
• C) Pepsi created a a series of tweets describing the rekindling of the relationship between Selena Gomez and Justin Bieber.
• D) The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
• E) "Friend Finder" was an expensive mistake for Pepsi, failing to connect with consumers.

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Definitions:

Bipolar Disorder

A mental health condition marked by extreme mood swings from manic highs to depressive lows.

Disorganised Schizophrenia

A subtype of schizophrenia characterized by incoherent speech, erratic behavior, and a lack of typical emotional responses.

Antisocial Personality Disorder

A mental health disorder characterized by a long-term pattern of manipulating, exploiting, or violating the rights of others.

Evolved Module

A structure within the brain thought to develop through natural selection and is dedicated to specific functions like language or perception.