Newspaper Circulation and Television Ratings Are Measures of ________ in Advertising

question 65

Multiple Choice

Newspaper circulation and television ratings are measures of ________ in advertising.

• A) reach
• B) share
• C) CPM
• D) ranking
• E) scope

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Definitions:

Scripted Order

A scripted order refers to a predetermined sequence of actions or events, often used in the context of routines, performances, or programming.

Scrambled Order

An arrangement of items or information in a non-sequential, non-logical sequence, typically making it difficult to process or understand without reordering.

Proper Order

A principle or state wherein components or steps are arranged in a sequence that follows a logical or prescribed pattern, often critical for processes and procedures.