The Degree and Depth of Brand-Focused Interactions a Customer Chooses

question 15

Multiple Choice

The degree and depth of brand-focused interactions a customer chooses to perform online with his or her social network is referred to as customer

• A) influencing.
• B) interaction.
• C) filtering.
• D) engagement.
• E) evangelism.

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Definitions:

Subjective Standard

A criterion for judgment based on personal feelings, tastes, or opinions rather than external facts.

Outward Manifestations

Actions or expressions that show an intention to make an agreement or contract, observable to others.

Parties' Intent

The actual aim or purpose that contracting parties had in mind at the time of entering into an agreement.

Invitation To Offer

An indication by a party that they are open to negotiation or receiving offers, but are not making a formal offer themselves.