Informational Ads, Particularly Those with Specific Information, Have Been Found

question 197

Multiple Choice

Informational ads, particularly those with specific information, have been found to be interesting, convincing, and

• A) inexpensive.
• B) humorous.
• C) expensive.
• D) effective.
• E) competitive.

---

Definitions:

Trade Dress

Legal term referring to the visual appearance of a product or its packaging that signifies the source of the product to consumers.

Colour Code

The use of colors as a means of communication or to symbolize meanings or associations in various contexts, including marketing, design, and cultural expressions.

Differential Threshold

The minimum difference in stimulation required to detect a change in sensory input, also known as the just noticeable difference (JND).

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, indicating the sensory system's sensitivity.