Performance Measures for Social Media Marketing Programs Are Divided into Two

question 33

Multiple Choice

Performance measures for social media marketing programs are divided into two types:

• A) the number of photos uploaded and the number of characters typed (comments, tweets, etc.).
• B) purchases made online and purchases made in a store as a result of a link from a social media website.
• C) traditional media costs and social media costs.
• D) the number of "views" of a YouTube video and the number of "likes" on Facebook.
• E) those linked to inputs or costs and those tied to the outputs or revenues.

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Definitions:

Expression

In programming, it is a construct that computes or evaluates to a value.

Relational Operator

Operators used in programming languages to compare two values or expressions, resulting in a Boolean value indicating the relationship (e.g., equals, greater than, less than).

Logical Operators

Represent symbols in programming that perform logical conjunctions (AND), disjunctions (OR), negations (NOT), and conditional operations.

Logical Expressions

Statements that are evaluated as true or false and are used to control the flow of execution in programming languages.