As a Performance Measure for Social Networks, Share of Voice

question 75

Multiple Choice

As a performance measure for social networks, share of voice is

• A) the number of comments users are making on a product or a brand.
• B) the percentage of comments users are making on the unique videos posted about a product or brand.
• C) the brand's percentage of all the online social media chatter related to a product category or topic.
• D) the number of users tweeting about a brand or product.
• E) the number of users chatting online about a brand or product.

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Definitions:

Visual Aids

Visual aids are objects, images, or presentations used to enhance the communication of information, making it easier to understand, remember, or engage with.

Executive Summary

Executive Summary is a concise overview of a document or presentation that highlights the main points, findings, or recommendations.

Overview

A broad and comprehensive summary of a topic, situation, or area of interest.

Important Points

The key or central ideas and arguments that are crucial to understanding a topic or issue.