One Disadvantage of Using the Internet as an Advertising Medium

question 68

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C) the difficulty of measuring the impact on consumers.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Question Marks

Products in a business portfolio that have high growth potential but low market share, often requiring significant investment to grow.

Stars

In the context of the Boston Consulting Group (BCG) matrix, products or business units that have a high market share in a fast-growing industry and are considered to be potential market leaders.

High-Growth Markets

Markets characterized by significantly higher than average growth rates, often driven by new technologies or changing consumer behaviors.

High Share

A significant portion or percentage of the total available market controlled by a particular company or product.