The Key Objective of a Pioneering Ad Is to

question 297

Multiple Choice

The key objective of a pioneering ad is to

• A) provide concrete evidence for comparison of a product's features and benefits.
• B) show one brand's strengths relative to those of competitors.
• C) inform the target market about a newly introduced product.
• D) reinforce previous knowledge of a product.
• E) promote the advantages of one product class over another.

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Definitions:

Extension

In marketing, refers to expanding a product line or brand by introducing additional items or categories.

Marketing Strategy

The means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

Global Brand

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.

Centrally Coordinated

Managed or organized by a central authority or location, ensuring consistency and uniformity across operations or activities.