Advertising That Promotes a Specific Brand's Features and Benefits Is

question 260

Multiple Choice

Advertising that promotes a specific brand's features and benefits is referred to as ________ advertising.

• A) competitive
• B) institutional
• C) differentiation
• D) pioneering
• E) reminder

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Definitions:

Persons

Legal entities that include human beings as well as corporates and other entities recognized by law as having rights and obligations.

New York Convention

An international agreement governing the use of arbitration as a method of resolving private international disputes.

International Agreement

A legally binding contract between sovereign nations governed by international law.

Private International Disputes

Conflicts that arise between private parties that cross international borders, often requiring the application of foreign law.