If a Brand Manager Wanted to Use LinkedIn to Promote

question 126

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand, the best option would beto

• A) join groups of industry professionals to demonstrate the organization's capabilities in particular areas.
• B) monitor profiles for negative mentions of the brand.
• C) create a profile for the brand with a fictional "typical" brand user.
• D) try to accumulate online "followers" for the business.
• E) request to be linked with potentially lucrative customers.

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Definitions:

Superposition

A principle in geology stating that in an undisturbed sequence of rocks, layers are older at the bottom and younger at the top.

Regional Elevations

The varying heights of the Earth's surface in a specific area, measured relative to sea level.

Appalachian Mountains

A mountain range in eastern North America, extending from Newfoundland in Canada to Alabama in the United States.

Great Plains

A broad expanse of flat land, much of it covered in prairie, steppe, and grassland, located in the United States and Canada.