Which of the Following Statements About Comparative Advertisements Is Most

question 73

Multiple Choice

Which of the following statements about comparative advertisements is most accurate?

• A) They now constitute over 90 percent of all television ads.
• B) They often attract more consumer attention for the advertiser's brand.
• C) They can decrease the perceived quality of the advertiser's brand.
• D) They have been banned by the Federal Trade Commission.
• E) They can, and often do, cause more harm than good.