Gross Rating Points (GRPs) Are Determined by the Formula

question 262

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A) reach multiplied by frequency.
• B) reach multiplied by rating.
• C) cost multiplied by frequency.
• D) cost divided by reach.
• E) cost divided by audience size times 1000.

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Definitions:

Package Design

Package design is the process of creating the container, graphics, and visible outer presence of a product, which serves both functional and aesthetic purposes.

Trademarks

Symbols, words, or phrases legally registered or established by use as representing a company or product.

Personal Influence

Personal influence refers to the impact an individual's behavior, opinions, or actions have on others, often affecting their decisions or perceptions.

Location Segmentation

The process of dividing a market into segments based on the geographical locations of consumers to target marketing efforts more precisely.