________ Ads Are Expensive but Effective: Pepsi Ads Led to 3,932,000

question 292

Multiple Choice

________ ads are expensive but effective: Pepsi ads led to 3,932,000 views on its website,; Weathertech increased customer engagement by 225 percent; and a study of movies released after their ads ran showed an increase of $8.4 million in opening weekend revenue.

• A) Reinforcement
• B) Online
• C) Super Bowl
• D) Competitive
• E) Cooperative

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Definitions:

Recall

The ability to retrieve and access information or memories from the past.

Tangible Results

Outcomes or benefits of an action or process that can be seen, touched, or measured physically.

Factual Communication

The exchange of information that is based strictly on objective facts and evidence, without the influence of personal feelings or opinions.

Central Route

A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.