One Advantage of Using Newspapers as an Advertising Medium Is

question 89

Multiple Choice

One advantage of using newspapers as an advertising medium is

• A) the ability to cover local markets.
• B) the long lead time for placing an ad.
• C) the long life span.
• D) the relatively high cost.
• E) competition for reader attention with other features in the newspaper.

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Definitions:

Percentage of Sales Method

An accounting technique used to estimate bad debts or the allowance for doubtful accounts based on a predetermined percentage of sales.

Current Revenues

Income generated from the normal business operations within the current accounting period.

Anticipated Current Expenses

Projected expenses that a company expects to incur within the current accounting period.

Petty Cash Funds

A small amount of cash on hand used for paying minor expenses like office supplies or courier fees.