The Combination of One or More Communication Tools Used to Inform

question 56

Multiple Choice

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

• A) promotion channel.
• B) channel of communication.
• C) marketing matrix.
• D) promotional mix.
• E) media mix.

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Definitions:

Karl Marx

A 19th-century philosopher, economist, and political theorist, whose ideas about class struggle and capitalism laid the foundation for Marxist theory.

Concrete Manifestations

Tangible or visible expressions of ideas, concepts, or phenomena that can be observed and measured in the real world.

Everyday Interactions

The routine, day-to-day exchanges and communications between people within any given society.

Social Institutions

Structures or mechanisms of social order governing the behavior of individuals within a given community, such as family, education, and government.