One Advantage of Using the Internet as an Advertising Medium

question 3

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A) there is no need to segment markets.
• B) the ads can be interactive and link directly to the advertiser.
• C) there are no real costs except computers used for initial encoding.
• D) online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E) messages are automatically translated into multiple languages.

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Definitions:

Person-Environment Fit

The degree to which individual and environmental characteristics match.

Enterprising

Showing initiative and willingness to undertake new projects.

Human Factors Psychology

The study of how people interact with products, systems, and environments in order to improve technology, safety, and usability.

Organizational Psychology

A branch of psychology that studies how people interact within groups and how workplaces operate to improve efficiency and productivity.