One of the Disadvantages Associated with Radio as an Advertising

question 16

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A) has a long exposure time.
• B) cannot target specific audiences.
• C) has a perishable message.
• D) cannot use humor, sound, and intimacy effectively.
• E) is criticized as a traffic hazard.

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Definitions:

Job-order Costing

A cost accounting system that assigns manufacturing costs to an individual product or batches of products, ideal for customized orders.

Work in Process

Inventory that includes goods partially completed but not yet ready for sale, situated between raw materials and finished goods.

Direct Labour

The labor costs directly associated with the production of goods, easily traceable to the manufacturing process.

Direct Materials

Fundamental elements that can be directly connected to the manufacturing of a specific item.