Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

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Definitions:

Gender Personality

Pertains to the social and cultural aspects of being male or female influencing one’s personality traits, beyond biological and physiological differences.

Spatial Ability

The ability to mentally rotate objects.

Cognitive Rotation

The mental ability to rotate objects or oneself in three-dimensional space to analyze or solve spatial problems.

Mental Imagery

The representation of sensory experiences in the mind, which can include visual, auditory, and other sensory systems, in the absence of external stimuli.