Consumer-Oriented Sales Promotions Are

question 38

Multiple Choice

Consumer-oriented sales promotions are

• A) sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers.
• B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
• D) advertisements that show actual consumers using the product.
• E) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.

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Definitions:

Designates Time Frame

Specifies the period during which an event occurs or an action is supposed to take place.

Achievement of Goal

The successful accomplishment or attainment of a specified objective or target.

Task-Centered Model

A social work intervention model focusing on short-term tasks to bring about change, emphasizing the client's active role and problem resolution.

Incremental Action Steps

Small, manageable actions taken one at a time to gradually achieve a larger goal.