Product Placement Refers to

question 201

Multiple Choice

Product placement refers to

• A) the consumer promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product.
• B) the relative value of a product's physical location based on line-of-sight positioning on a retailer's shelf.
• C) being placed on retailers' shelves or in showrooms based on the slotting fee paid by the manufacturer.
• D) the use of a brand-name product in a movie, television show, video game, or commercial without the manufacturer's knowledge or permission, and without compensation.
• E) a variable fee paid by producers of movies, television products, or commercials to a manufacturer for the rights to use a product as a prop in one of their creative scenes.

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Definitions:

Trade-Offs

Decisions made that involve a sacrifice of one thing to obtain another, often used in discussions of economic and personal choices.

Opportunity Cost

This represents the value of the best alternative foregone when a decision to pursue a certain action is made.

Given Budget

A specified sum of money allocated for a particular purpose, often within a fixed time period.

Price

The amount of money or its equivalent paid or charged for a product or service, or the sum of values that consumers exchange for the benefits of having or using the product or service.