List and Briefly Describe the Four Forms of Institutional Advertising

question 308

Essay

List and briefly describe the four forms of institutional advertising.

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Definitions:

Consideration

Something of value that is given by both parties to a contract that induces them to enter into the agreement to exchange mutual performances.

Charitable Pledges

Promises to donate a specific amount of money or resources to a charity or non-profit organization.

Consideration

The value, in the form of money, goods, services, or a promise thereof, that is exchanged between parties as part of a contract.

Inadequacy of Consideration

A situation where the value exchanged in a contract is significantly disproportionate, raising questions about the fairness of the agreement.