Figure 15-2 -To Communicate with Consumers, a Company Can Use One or One

question 206

Multiple Choice

Figure 15-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 15-2 above, the promotional element labeled C represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Tune Up

A process of making minor adjustments or modifications to improve the function or performance of a machine, system, or instrument.

Significance Level

The chance of falsely discrediting the null hypothesis in a statistical examination, usually symbolized by alpha.

Car Dealer

A commercial organization that retails brand-new or pre-owned vehicles, operating under a dealership agreement with a car manufacturer or its sales division.

Interval Estimate

A range of values used to estimate a population parameter, typically expressed through confidence intervals.