Figure 15-2 -To Communicate with Consumers, a Company Can Use One or One

question 206

Multiple Choice

Figure 15-2
-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 15-2 above, the promotional element labeled C represents

• A) advertising.
• B) personal selling.
• C) public relations.
• D) sales promotion.
• E) direct marketing.

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Definitions:

Non-interest-bearing Note

A promissory note with no stated interest rate, where the interest is typically implied and calculated based on the difference between the face value and the cash received.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return, reflecting the time value of money.

Long-term Liabilities

Financial obligations of a company not due for more than one year; these include bonds payable, long-term loans, and lease obligations.

Financial Statements

Reports that provide an overview of a company's financial condition, including the balance sheet, income statement, and cash flow statement.