Which of the Following Statements About Advertising Is Most Accurate

question 216

Multiple Choice

Which of the following statements about advertising is most accurate?

• A) Advertising can communicate specific product benefits to prospective buyers.
• B) Advertising has limited control as to when and where an advertisement will appear.
• C) A key advantage of advertising is its ability to use customized interactions.
• D) Advertising can be a very effective attention-getter, especially for new products, but has little impact for repeat purchases.
• E) Advertising is one of the least costly forms of promotion because it reaches a mass market.

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Definitions:

Oedipus Complex

A psychoanalytic theory positing children's unconscious desire for the opposite-sex parent and jealousy towards the same-sex parent.

Oral Fixation

A concept in psychoanalytic theory that suggests an obsession with oral activities (eating, talking, smoking) stemming from issues in early development.

Reality Principle

The concept in psychoanalytic theory that the mind functions to mediate between the demands of the id and the realities of the external world.

Individualism

An outlook within society that upholds the importance of individual autonomy against the backdrop of communal or state intervention.