During the Implementation Phase of an IMC Program, a Firm

question 220

Multiple Choice

During the implementation phase of an IMC program, a firm will ________ and carry out the promotion.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) pretest the promotion

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Definitions:

Java

A high-level, class-based, object-oriented programming language that is widely used for developing mobile, web, and desktop applications.

Constructor

A specialized method used to initialize new objects in a class.

Integer Object

An instance of a data type representing numerical values without fractional components.

Declaration

A statement in programming that specifies the identifier and type of a variable or function, without necessarily allocating space or defining its value.