Which Promotional Mix Alternative Has the Advantage of Allowing the Seller

question 237

Multiple Choice

Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer's reaction to the message?

• A) advertising
• B) personal selling
• C) public relations
• D) sales promotion
• E) publicity

---

Definitions:

Desired Behavior

Specific actions or reactions that an individual or organization wishes to encourage or see regularly performed.

Leading by Example

Leading by Example involves demonstrating the behaviors and attitudes that a leader expects from others by embodying them personally.

Hands-on Leader

A leadership style characterized by direct involvement and active participation in the work and development of team members.

Customer Problems

Issues or complaints raised by customers regarding a company's products or services that need to be addressed to maintain customer satisfaction.