Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 229

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

• A) medium; effort.
• B) exposure; costs.
• C) rating; frequency.
• D) rating; share.
• E) CPM; GRP.

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Definitions:

Clayton Act

A U.S. antitrust law enacted in 1914, aimed at promoting competition and preventing monopolies.

Federal Courts

Courts established by the federal government of the United States, having jurisdiction over matters explicitly outlined in the constitution and federal statutes.

Labor Strikes

Work stoppages initiated by employees to protest against their working conditions, pay, or other employment issues.

Norris-LaGuardia Act

U.S. legislation passed in 1932 that restricts the power of courts to issue injunctions against nonviolent labor disputes.