Sales Promotions Cannot Be the Sole Basis for a Promotional

question 291

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A) all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B) gains from sales promotions are often temporary and sales drop off when they end.
• C) sales promotions are too costly and soon become a financial liability.
• D) sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.
• E) consumers obtain an inflated impression of a product's actual value or worth.

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A type of random access memory that stores each bit of data in a separate capacitor within an integrated circuit, requiring regular refreshing.

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