When You Buy Crest Toothpaste at Your Local Supermarket Because

question 277

Multiple Choice

When you buy Crest toothpaste at your local supermarket because you have a 50-cents-off coupon for it, even though that is not your regular brand, you are being influenced primarily by which promotional element?

• A) advertising
• B) sales promotion
• C) public relations
• D) publicity
• E) personal selling

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Definitions:

Inventory

Items or products that are held by a business for the purpose of sale or production, including raw materials, work in progress, and finished goods.

Material Handling

The coordination of material and product flow, safeguarding, storage, and oversight from production, through warehousing and distribution, to the point of use and final disposal.

Obsolescence

The process of a product or technology becoming outdated or no longer used, often due to advancements in the field.

Toyota Production System

An integrated socio-technical system developed by Toyota, aimed at efficiently organizing manufacturing and logistics to improve customer satisfaction and minimize waste.