Like Personal Selling, ________ Often Consists of Interactive Communication

question 160

Multiple Choice

Like personal selling, ________ often consists of interactive communication.

• A) direct marketing
• B) advertising
• C) a sales promotion
• D) publicity
• E) a public service announcement

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Definitions:

Gain Contingencies

Gain contingencies are potential increases in economic benefits to an organization that arise from events whose outcomes or realizations are uncertain until they occur.

Fiscal Year

A one-year period that companies and governments use for financial reporting and budgeting, which does not necessarily align with the calendar year.

Coupons

Debt instruments offering interests or discounts issued by companies to raise capital, or vouchers offering discounts on goods and services.

Redeemed

Refers to the buyback or repayment of a security such as a bond at its maturity date.