Define the Customer Experience from an Interactive Marketing Perspective

question 134

Essay

Define the customer experience from an interactive marketing perspective. List the seven website design elements that companies use to produce a customer experience. Which two of these design elements provide a platform for the other five?

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Definitions:

Total Utility

The overall satisfaction or benefit a consumer receives from consuming a specific quantity of goods or services.

Income Distribution

How a nation’s total GDP is distributed amongst its population, influencing economic inequality.

Marginal Utility

The added satisfaction a consumer gains from consuming one more unit of a good or service.

Poverty

A condition where individuals or communities lack the financial resources to meet basic needs such as food, shelter, and healthcare.