Which of the Following Is a Weakness of Direct Marketing

question 238

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)high absolute costs
• B)declining customer response rates
• C)inconsistent messages from salespeople
• D)difficult to get media cooperation
• E)easily duplicated and can easily lead to promotion wars

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Definitions:

Tax Rate

The proportion of financial income that is taxed from either a person or a corporate body.

Unlevered Rate

A financial metric that measures the return on investment without considering the impact of financial leverage.

Absolute Priority Rule

A principle in bankruptcy proceedings that senior creditors are paid in full before junior creditors and equity holders receive any payment.

Liquidation

Liquidation is the process of bringing a business to an end and distributing its assets to claimants, often occurring when a company is insolvent.