With Respect to Advertising, CPM Is Defined as

question 53

Multiple Choice

With respect to advertising, CPM is defined as

• A) the cost of one medium relative to the costs of other media (e.g., direct mail versus television, radio, or outdoor), each of which are divided by the multiple of their respective reach and frequency.
• B) the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
• C) the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
• D) the cost per minute of television or radio airtime.
• E) the number of consumers exposed to an advertising message, in thousands.

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Definitions:

Sustainable Living

Practices that reduce one’s environmental impact by living in a way that can be maintained over the long term without depleting resources or causing harm.

Migration Motives

The various reasons or factors that drive individuals or groups to move from one location to another, ranging from economic opportunities to safety concerns.

Ecocity

A city designed with careful consideration of environmental impacts, incorporating sustainable practices in energy, water, and food systems, and urban planning.

Mass Transit

A public transportation system designed to move large numbers of people efficiently by buses, trains, subways, or other vehicles.