Which of the Following Statements Regarding the Promotional Mix Is

question 188

Multiple Choice

Which of the following statements regarding the promotional mix is most accurate?

• A) For maximum impact, funding for promotions should be equally divided among the five elements of the promotional mix.
• B) The promotional mix can be influenced by the target audience for the promotion, the stage of the product's life cycle, and the channel of distribution.
• C) Regardless of which other elements are selected, advertising must be included in every promotional decision in order for an IMC campaign to be successful.
• D) Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best what to do for his or her own specialty.
• E) It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.

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Definitions:

Government-Set Barriers

Regulations and policies established by governments to control the entry of firms into certain markets or to protect domestic industries from foreign competition.

Economies of Scale

The cost advantage experienced by a firm when it increases its level of output. The average costs per unit of output decrease with the scaling up of production.

Diamond-Mining Company

An entity engaged in the extraction of diamonds from the earth through mining operations.

Diseconomies Of Scale

The phenomenon where production costs per unit increase as a firm or production process increases in size, often due to inefficiencies.